Create segmented campaigns and automated communications based on fan, member, ticketing and ecommerce data.
Email Marketing lets organizations communicate with audiences using platform data, making campaigns more relevant, measurable and connected to business goals.
Generic email tools are often disconnected from actual fan behavior. Organizations may send campaigns, but they do not always know which users are members, ticket buyers, or customers. The result: the same email goes to your most loyal season ticket holder and to someone who opened one email two years ago.
Each module is designed to create operational value, improve the user experience and support a stronger digital business model.
Sports communication is timing-driven: matchdays, renewals, launches, events and announcements. This module helps communicate based on the lifecycle of fans and members.
When connected to analytics, ticketing, memberships and ecommerce, campaigns can be built around real intent and past behavior, not generic mailing lists.
This module becomes more powerful when connected with other Sports Innova modules, reusing data and creating a more complete digital ecosystem.
See it in action. Book a 30-minute demo and we'll show you exactly how Email Marketing works within your organization.